Optimizing your website and brand for search engines, also known as SEO (Search Engine Optimization) is crucial in the modern world where there are millions of sights that are fighting for the top ranking in search engine results when searching for specific key words and phrases. The primary goal of optimizing your website’s ranking is to ensure that its visible to more users when related to your product or services, allowing for more organic traffic and potential revenue streams.

As many websites, it builds credibility and trust with the searchers as its perceived as being most trustworthy for being at the top. Search engines like Google or Bing tend to deliver relevant and reliable information towards its users, which optimizing your site would benefit greatly.

When compared to advertisements, it’s a more cost-effective solution as you won’t need to pay for ads in order to start becoming one of the first results. It offers a ways to drive organic traffic to your website in the long-term without having to pay recurringly. Unlike advertising, it may require a large initial investment of time and resources to be correctly implemented, the benefits make it worth the risks, allowing for further rewards.

In today’s competitive climate, having the website be optimized may give a higher ranking over competitors that may be neglecting search engine optimizations, letting users click your website before competitors. By outranking your competitor in search results, you can grasp a larger share of the traffic, position them to your brand more and staying ahead of competition.