While we quickly and further dive into the digital world, the importance of printed materials seemed to have swindled down quite a bit, but they still remain a crucial part of marketing strategies in the modern day due to the physicality and memory that they may bring. With printed materials being more tangible and permanent, they are more likely to be seen more often compared to an email that will eventually be drowned from hundreds, thousands, or even hundreds of thousands of future emails.

Having a business card, brochure, flyer, or other physical materials provides a tactile experience that engages many of the human senses, in comparison to digital marketing strategies such as advertisements or emails. You can quickly scroll past or delete them, but with physical, they are always lingering around and constantly showing your brand and message without expiring.

Printed materials tend to have a sense of credibility and authenticity, in comparison to counterparts such as digital content, especially during a time where online scams are extremely prevalent. Having something tactile helps to convey a sense of trust and legitimacy towards your business, especially for a small business that plans on building credibility and increasing their customer base.

Things that are well designed also portrays the business’ professionalism and expertise further, pushing the confidence of your product and services to the next level. While digital designs may go further than physical pieces, printed materials offer an aray of different designs, textures and potentially scents. Here at CBATS, we offer different colours, textures, and sizes for our different mediums which help with your target audience.